If there was any merit in the argument above, then why do you think a robo-advisory platform will be good at identifying winning mutual funds?

Robo-investing is in vogue these days. Robo-advisory platforms have made sensational debuts and provided ease in investing. But how many are rendering a valuable advice and added sense in investing.

This is not to say that, all robo-advisory platforms are just “data scientists”, or as inexperienced. 

We believe, you ought to delve deeper getting answer to questions such as following before risking your hard-earned money:

• Who are the people (founders/promoters) behind the robo-advisory platform and what’s their experience in the field of personal finance -- their investment ideologies?

• What are the services they offer—whether only mutual fund related or a full-line viz. financial planning and investment planning among others?

• What is the technical competence of the team?

• What are the processes and systems the robo-advisory platform follows to recommend mutual fund schemes?

• What are the qualitative parameters used, if any?

• Are they unbiased and independent, or working for commissions?

• How transparent are they while charging you?

• What is their track record?

A robo-advisory platform should put your interest at fore. After all, you want effective recommendations and efficient service and not just a stylishly designed robo-advisory platform.   

A robo-advisory platform essentially should recommend mutual fund schemes only after enquiring about your goals and running a check on your risk appetite.

At present, most of the robo advisory platforms are focusing on the look and feel, than offering a SOLID ADVICE backed by thorough independent research.  For them, recommending a mutual scheme is a secondary task that needs to be done to achieve the primary objective of distributing mutual funds.

Only a handful realise the importance of the quality of advice, and have been depending on the back-tested extensive analysis.

Remember that, if recommendations aren’t backed by sound research processes, they are unlikely to live upto your expectations.

PersonalFN makes no compromise on research before recommending mutual fund schemes to investors. A comprehensive rating methodology is followed.

PersonalFN’s Mutual Fund Research service ‘FundSelect’ Vs. S&P BSE 200

Data as on March 28, 2018
(Source: ACE MF, PersonalFN Research)

"I am obliged to PFN for educating me in management of personal finance. I have designed my MF portfolio taking guidance from PFN. I appreciate prompt responsiveness of PFN team to subscriber queries, and their approach to take onboard subscriber requests and feedback. In particular, I liked research reports for a couple of funds which clearly guide investors not to invest in spite of high returns, due to underlying risk and doubtful sustainability of returns in the long term. This differentiates PFN from other MF research services." - Rasesh Choksi (PersonalFN’s FundSelect Subscriber)

PersonalFN has a long track record of offering unbiased mutual fund research services. It analyses thousands of data points to shortlist schemes and also applies a whole host of qualitative parameters to select only a handful schemes for your portfolio. 

Want to try PersonalFN’s Premium Mutual Fund Research service ‘FundSelect’?

Every month, our FundSelect service will provide you an insightful and practical guidance on which mutual fund schemes to buy, hold or sell, thus assisting you in creating the ultimate portfolio that not only has the potential to beat the market.

Currently, we are offering OVER 50 PERCENT DISCOUNT on fresh subscriptions to FundSelect. So, instead of the regular price of Rs 5,000, you will pay Rs 2,450 only for the first year of subscription.

What’s more?

You will FREE access to our premium report, ‘The Super Investment Portfolio’

So, hurry and subscribe to PersonalFN’s FundSelect NOW!

We will tell you the 6 Ultimate Secrets that Helped Beat the Market By A Whopping 75%!

At PersonalFN, we put your, the investor’s, interest before our own; and recommend Direct Plans to invest in mutual funds, and follow high fiduciary standards.

Currently, PersonalFN is on the verge of launching an ultimate robo-advisory platform which will provide only Direct Plans.

Stay tuned.

Happy Investing!

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